Profile
- Experience working on the edge and bounds of convention in the industry.
- Ability to lead and influence by example: delivering projects at a high level of quality, ensuring collaboration and productive delivery.
- Ability to teach and set standards for a team of ICs, so their deliveries match the quality standard.
- Ability to communicate the value of work to leadership across the company.
- High degree of comfort with ambiguity, thinking from first principles to shape strategic business and architectural decisions that go beyond the bounds of the current org structure.
Competences
Vision and passion for experience designDesign leadershipClaude CodeEnd-to-end Design SystemsDesign thinkingFigma, FigJam, Miro, MuralHTML, CSS, Typescript / Javascript, JSXAstro, StencilJS, NodeJS, 11tyand more.
Career
Bolt
November 2025
Staff Product Designer
Shipped Driver Ratings and Courier Service within 4 months of joining by leading design on the core flow team across cross-domain driver experiences. Founded the Staff Designers alignment process across verticals.
Immersive
May 2024
Principal Product Designer
Grew active user rate by ~35% and average engagement from 6 to 34 minutes by shifting customers from support-dependent to self-directed value. Freed ~20% of CX capacity for high-leverage work and presented the new product vision live on stage.
Spotify
October 2022
Senior Product Designer
Grew dev portal sign-ups from a handful to 2,000+/month by unifying the UI across hundreds of Backstage plugins. Built the foundations of the internal design system, led design consolidation across plugin teams, and shaped the future product vision.
REWE Digital
June 2019
Design System lead
Raised frontend development speed by 67% and cut code written by 54% by planning, staffing and launching the design system from scratch in both code and design. Built automated component and token tooling and drove alignment across the full organisation.
August 2016
Senior Product Designer
Grew monthly visits to the weekly offers section from under 1 million to ~11 million by redesigning and iterating the experience through consecutive research into real-life grocery shopping behaviour.
Re-designed, shipped and iterated the recipes section of rewe.de, increasing visits from less than a million to around 2 million a month. Close collaboration with the content and research teams to optimize the added content fidelity and user experience, helping funnel users to shop the required groceries via the Rewe delivery service.
HRS Group
January 2015
Senior UX Designer
Designed and shipped the B2B hotel sourcing platform (used by enterprise customers like China Mobile with 50k travelling employees) and the core B2C results list serving 5.5m monthly users on hrs.de. Streamlined the funnel entry, yielding 4% conversion uplift within one month of launch.
Collaborating with user researchers in qualitative and quantitative research. Shipping responsive web and app solution.
Sunzinet AG
April 2012
UX & UI Designer, Photographer
Launched and led the agency's photography department, running shoots for clients including Fraunhofer Institute and Maybach, while designing and delivering intranets, public sector sites, and client websites.
Clients include: Fraunhofer Institute, Creditreform, BWT, Maybach, SIG
Oevermann Networks GmbH
February 2010
UX & UI Designer
Shipped campaign websites, intranets and public sector sites for enterprise clients including Bayer and DHL, growing ownership and execution across web and digital projects.
Clients include: Bayer, DHL, Bild-Kunst, Heidi Klum Management
encurio GmbH
August 2009
UX & UI Designer
Designed and delivered marketing websites and business tools end-to-end for clients including L'Oreal and Mastercard.
Clients include: L'Oreal, Mastercard, Toplage
Macologne
September 2008
Graphic Designer
Designed and delivered print and digital marketing material and art projects for clients including the City of Cologne.
Clients include City of Cologne, Remis, and Olivandenhof Cologne.
Spitzenfoto
December 2009–April 2020
Freelance photographer
Ran a decade-long freelance photography practice serving artists, couples, families and businesses from shoot through delivery.
Artists, Couples, Families, Businesses, Places, Friends.
Achievements
- Nurtured the design team at immersive back to productivity after a large redundancy process, hired a design engineer and enabled exceeding delivery of feature work and discovery work.
- Led the design system effort for Backstage at Spotify, built the foundations to grow design maturity across the tribe and align the UI language.
- Initiated, planned, built, maintained and expanded the design system team and effort at REWE Digital.
- Built and maintained the core UI library for the HRS design and frontend teams.
- Initiated, built and ran the photography department at the agencies Sunzinet and Oevermann.
Courses
Interaction Design Foundation
March 2021 Accessibility: How to design for all
Design for humans with disabilities. Graduated in top 10% of all course students.
Eightshapes
September 2020 Nathan Curtis: Operating Design Systems
Operating and managing design systems from the technical to the human side.
MobX Conference Berlin
Jul 2015 Brad Frost, Stephen Hay: Responsive Design Workflow
Approach and best practices for responsice design, taught by the creator of atomic design Brad Frost.
Education
Macologne GmbH
September 2005
Apprenticeship in Media Design
Learning the trade of digital design for web and print from old-school producers. Learning about vision, art and reaching higher ambitions from my art director. Design and presentation of print and web marketing material and digital art projects. Clients include City of Cologne, Remis and Olivandenhof Cologne.
BTG College
July 2003
Advanced technical certificate
Certified IT Assistant in system integration and software architecture